Scots tackle heavy student drinking
The University of Strathclyde is piloting a scheme being run jointly between NUS Scotland and the drinks company Diageo. It is hoped that the "What's In It?" campaign will go someway to addressing the £1.1 billion it is believed that excessive drinking costs Scottish society, as well as results from a focus group which discovered that few students had any idea of how many units of alcohol were contained in particular drinks, and their link to safe drinking.
It is understood that tactics that are under consideration as part of the four week pilot scheme include hiding notes in library books, placing stickers on glasses and toilet mirrors, and stamping people's hands when they go to a nightclub.
Speaking to the BBC, the Chief Executive of NUS Student Services, Ian King, said: "University is often the first time that young people are away from home and they are keen to enjoy their new-found freedom. We want them to enjoy this experience, but realise that they will have a better time if they enjoy alcohol in moderation and stay in control on a night out."
Kate Blakeley, head of Social Responsibility at Diageo (the makers of drinks such as Smirnoff Vodka and Guinness), described their partnership with the NUS as an opportunity for "students to make informed choices about alcohol".
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